Joseph Shomali

I'm Joseph Shomali, an entrepreneur with a profound 15-year journey in the exhilarating gaming industry and product management. My unwavering passion for product development, startups, and the ever-evolving world of video games has been a driving force in my career and dozens of games an products in my portfolio.

Currently, I hold the role of Head of Product at Salalem in Amman, Jordan. Here, I've had the privilege of contributing to a digital sales transformation, igniting outbound marketing strategies, and guiding our team to new heights. Our accomplishments include the successful launch of Salalem's mobile app and significant growth in our sales pipeline. Additionally, I've had the opportunity to enhance user experiences with captivating gamification features.

Simultaneously, I'm a co-founder of Ringo Communication, a development studio recognized for its innovative projects. From Ringo to Vemerse and the upcoming Whespr—an anonymous honesty and positivity app poised to challenge conventions—we're continuously redefining how people connect and engage.

My entrepreneurial journey began with the co-founding of NASSONS Entertainment Studios in 2006—a game development studio that ventured into PC and XBox360 titles. I then moved on to establish Aranim Mobile, one of the early mobile game development studios in the MENA region. Subsequently, I founded Play 3arabi, a pioneering games publisher focused on the MENA region. With a portfolio boasting dozens of launched games, I secured the necessary funding and witnessed over 5 million downloads across our titles. Beyond leading the product team, I navigated legal and financial complexities, represented the company at industry events, and crafted a vision that contributed to our success.

My product journey began as a Product Manager at Peak Games in Istanbul, where I worked on multiple products that captured audiences.

My educational background includes a Bachelor of Computer Science from the University of Jordan, which laid the foundation for my journey into the gaming cosmos.

In addition to my professional pursuits, I'm deeply committed to mentoring emerging talents and startups. I've contributed to GameFounders KSA and remain active with Founder Institute, where I share my expertise in metrics, analytics, and product management.

In essence, I'm an entrepreneur with a penchant for creating exceptional products and driving business growth. Let's collaborate to reshape the landscape of product development and startups, as we explore new possibilities in gaming and beyond.